Retail Outlets Today Must Have Touch Screen Kiosks

Why Retail Outlets Today Must Have Touch Screen Kiosks As the retail business in India gets more organized and better managed, and customers turn into more discerning, the need for creating a more attractive buying experience is being felt. As a medium, the Touch Screen Kiosk with its interactivity, dynamic user experience and data-capture potential is perfectly suited for in-shop applications.
Here are five good reasons for retail outlets to use touch screen kiosk:

1 The sheer innovation of the medium leads customers into a closer interaction with the brands/products available at the outlet. The information communicated is an important step for initiating a transaction.

2 A kiosk resolves that eternal difference that arises because of the gap between what customers want to know and what salespersons want to tell the customers, by enabling customers to access information in line with their needs and at their own pace.

3 As customers become sharper, they seek more variety... more choices. For retail outlets, it is typically not possible (or possible) to stock or display all the models, styles or variants of a exacting product. A kiosk is the best way to showcase all these for customers.

4 Retail outlets that enjoy high footfall levels need kiosks to take the pressure off their counter staff. Browsers can interact with the kiosk before forthcoming the sales staff with a well-informed purchase decision. In the long run, this enhances both productivity and profitability.

5 Given the natural difficulties in ensuring parity of knowledge and communication skills among retail counter staff, a kiosk is the best way to ensure that the product information and brand message is communicated to the customer in a uniform manner that fits the image and personality of the brand.

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Touch Screen Kiosk System

A touch screen kiosk system is a touch sensitive input device that performs both the functions of the video show unit and the input devices (keyboard and mouse). Touch screens have been very popular in the past few years and we can see them all over malls, airports, fast food restaurants, and ATMs.

A touch screen saves a lot of space and preservation and this has made them popular for information kiosks. These touch screen shows come either in the form of touch screen monitors or add-on panels that are fixed over a normal show monitor.

A touch screen kiosk system has three major components that allow it to function: the touch sensor, the controller, and the software driver. The software driver is the application program that transcribes touch sensations into commands and communicates with the operating system installed on the computer. The controller is a PC card that connects the touch sensor to the PC. It is a small gadget that translates information from the touch sensor into information that is comprehensible to the PC.

There are several touch sensitive technologies useful in manufacturing touch-screen shows. The show can be based from resistive, capacitive, or outside wave sensory technology. A resistive touch screen kiosk system is one where a thin hard resistive layer acts as the main sensory layer. The layer poses resistance to touch and transmits it as an electrical pulse. In contrast to this, the capacitive touch screen kiosk system uses the capacitive tendency of the human body to cause interference in its own capacitive layer and sense touch. The other alternative, the surface wave touch screen, uses ultrasonic waves. These waves pass over the touch panel. Some waves are absorbed when a user touches the screen. This wave alteration registers the touch event and the location.

Touch screen technology uses basic principles of physics but the touch screen simplifies communication tremendously. With user-friendly operation and an attractive interface, touch screen shows are highly preferred for games, training, and at information desks.

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Touch screen Kiosk System – Understanding problems before they turn out

In the long-ago a most important shift in business thinking regarding the use of interactive kiosks. These touch screen kiosk System change the nature in which a business communicates with its customers, with one major difficulty.

Many businesses who have offered digital signage adopt interactive signage thinking they can use the original signage campaigns – wrong! The content has to be created around the interactive experience and layered so the company controls the overall messaging whilst the customer controls the particular elements that are applicable to them.

Solution.
One way to do this is to offer multiple choice experience that guides the consumer along as they discover more about a product or service, they can make comparisons between the products and then when they have made a choice you can inform them that the particular product just happens to be on sale for today only.
The Benefits of Using Kiosks

Now a day’s kiosks have a wide range of applications and can be seen in department stores, airports or in government offices. The different services provided by a kiosk are accessing of live news from the newsroom with the very latest news and information, accessing of popular galleries with stills and video clips, information on number of job vacancies, etc.

The popularity of kiosks are stated below:

1) The long permanent steel building of the kiosk helps it to be strong and secure and is suitable for placing it at any environment.
2) A kiosk helps a lot in saving the valuable floor space. Just by plugging them in they are ready to go as the hardware and software comes within a single unit.
3) Kiosks are very easy to maintain as all the components of the kiosks are easily repairable and replaceable.
4) With the help of remote management options the tracking of kiosks can be done via the internet or via e-mail or phone alerts for low paper or power failure.

Kiosks can be used for an unlimited number of applications, including: Gaming, bill payment, ecommerce, human resource, customer service, location and mapping, credit application, vending machines, sales and marketing, internet access and adverting just to point out a few.

A kiosk project normally has 3 main components: Hardware, Software and Post Production.

 Kiosk Hardware:

Any tangible portion of the kiosk project will fall into the hardware category. Depending on the type you require, this can simply be a metal area with a touch screen monitor attached to it with a PC inside. More complex kiosks have hardware components inside such as card readers, printers, telephone and other specialized peripherals.

 Kiosk Software:

Depending on what your kiosk is made-up to do, there may or may not be off-the-shelf kiosk software available for it. Kiosk software typically does the following: displays the content you want to display, prevents users from making changes to the PC's operating system, allows the owner to make changes remotely, make sure everything is working properly, and interfaces with peripherals inside the kiosk such as printers, card readers, scanners, etc..

Production:

Depending on the size of your kiosk project, there are services such as kiosk site achievement, kiosk installation, and on-site maintenance. For a small kiosk project, typically the owner of the kiosk does these things on their own. For larger deployments, a kiosk implementation company will be your best bet.

For business owners a kiosk can be used in a wide collection of applications as seen above - the one point to consider is that a kiosk can deliver the right message at the right time, again and again every time. There's no doubt kiosks are here to stay - watch for them next time you go out into your community!

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